Last Updated: 02/02/2026
Acadia Digital Marketing (“Acadia,” “we,” “our,” or “us”) provides point-of-sale-integrated marketing services to merchants, including SMS messaging. We are committed to protecting personal information and maintaining full compliance with A2P 10DLC regulations, carrier policies, and SHAFT standards.
This Privacy Policy explains how personal information is collected, used, and protected in connection with our services.
1. Information We Collect
We collect only the information necessary to operate compliant messaging and marketing services.
a. Information Provided by End Users
- Mobile phone number
- Email address (if provided)
- Name (if provided)
- SMS opt-in and opt-out preferences
b. Messaging Compliance Data
- Consent records and timestamps
- Message delivery confirmations
- STOP, HELP, and other compliance keywords
c. Technical Information
- IP address
- Device and browser information
- Platform usage logs
2. How Information Is Used
Personal information is used only for the following purposes:
- Delivering opt-in SMS messages on behalf of participating merchants
- Sending promotional, informational, or transactional messages consistent with user consent
- Maintaining compliance with carrier, legal, and regulatory requirements
- Preventing fraud, abuse, or unauthorized use of our platform
- Providing customer support
Acadia Digital Marketing does not use personal information for any purpose unrelated to the services described above.
3. SMS Messaging & 10DLC Compliance
Acadia Digital Marketing adheres to all A2P 10DLC, CTIA, and carrier requirements.
- SMS messages are sent only to users who have explicitly opted in
- Message frequency varies by merchant and campaign
- Message and data rates may apply
- Users may opt out at any time by replying STOP
- Users may reply HELP for assistance or contact information
Opt-in is never required as a condition of purchase.
4. Prohibited Content (SHAFT Compliance)
Acadia Digital Marketing strictly prohibits the use of its platform for SMS content related to:
- Sexually explicit or adult material
- Hate speech, harassment, or discriminatory content
- Alcohol (unless legally permitted and carrier-approved)
- Firearms, weapons, or explosives
- Tobacco, vaping, nicotine products, or controlled substances
- Illegal, deceptive, or misleading content
Merchants are contractually required to comply with these restrictions.
5. No Sale or Sharing of Personal Information
No mobile information will be shared or sold to third parties or affiliates for marketing or promotional purposes.
Personal information is shared only with:
- Messaging carriers and delivery providers solely to transmit messages
- Service providers acting on our behalf under strict confidentiality obligations
- Legal or regulatory authorities when required by law
All data sharing is limited to the minimum necessary to operate compliant services.
6. Data Security
Acadia Digital Marketing employs industry-standard administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.
Access to personal data is restricted to authorized personnel only.
7. Data Retention
Personal information is retained only for as long as necessary to:
- Provide services
- Maintain consent and compliance records
- Satisfy legal and regulatory requirements
Opt-out records are retained indefinitely to ensure continued compliance.
8. User Rights & Choices
Users may:
- Opt out of SMS messaging at any time by replying STOP
- Request help by replying HELP
- Contact us to request access, correction, or deletion of personal information, where permitted by law
9. Children’s Privacy
Acadia Digital Marketing services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors.
10. Policy Updates
This Privacy Policy may be updated periodically. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of our services constitutes acceptance of the updated policy.
11. Contact Information
For questions regarding this Privacy Policy or data practices, contact us by emailing at support@acadiapos.com